Supply Chain Consultant Ikhlaq Kashkari explains why NZ companies must acknowledge globalisation as an opportunity and optimise their supply chains to suit the new market expectations.

 

"To be successful and grow in a global market, New Zealand companies must acknowledge globalisation as an opportunity and adjust their business strategies to suit the new market expectations. Those companies that do not deal with globalisation are more than likely to weaken or disappear over time," says Kashkari.

 

"When customers, suppliers, production or distribution operations are located around the world, the supply chain never rests," explains Kashkari. "Business operations and related problems occur around the clock, and solutions are required at every hour."